I’ve noticed on a few specific products where shrinkage is intentional. Have you noticed it? Ice cream … I’m seeing what used to be a 1/2 gallon is now often 1/3 gallon.

I was surprised the other day when I went for my long time favorite … Nabisco Graham Crackers … suddenly I’m seeing that they fit all to well into a glass of milk. Upon further inspection indeed they have reduced the size dramatically. The box appears to be the same as there is a great deal of movement of the contents.

I feel deceived, cheated and disappointed. The disappointed part is that I won’t really get the opportunity to teach my boys the art of breaking graham crackers on the perf so optimal milk dunking can be performed.

What next? I bet a gallon of milk will not be a gallon of milk.