Mr. Critical » ice cream http://mrcritical.com ... always room for improvement. Sat, 13 Aug 2011 14:47:23 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Shrinking Trend http://mrcritical.com/shrinking-trend/ http://mrcritical.com/shrinking-trend/#comments Fri, 30 Jan 2009 06:53:37 +0000 Kyle Dreier http://mrcritical.com/?p=363 I’ve noticed on a few specific products where shrinkage is intentional. Have you noticed it? Ice cream … I’m seeing what used to be a 1/2 gallon is now often 1/3 gallon.

I was surprised the other day when I went for my long time favorite … Nabisco Graham Crackers … suddenly I’m seeing that they fit all to well into a glass of milk. Upon further inspection indeed they have reduced the size dramatically. The box appears to be the same as there is a great deal of movement of the contents.

I feel deceived, cheated and disappointed. The disappointed part is that I won’t really get the opportunity to teach my boys the art of breaking graham crackers on the perf so optimal milk dunking can be performed.

What next? I bet a gallon of milk will not be a gallon of milk.



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